Our Top 5 Company Strap Lines
HSBC – “The World’s Local Bank”
To unite HSBC’s global operations, HSBC, in 1999, announced they would use one logo for its universal brand. This decision was also reinforced by the new advertising slogan – the ‘Local Bank.’ This slogan promotes trust among its customers, something which is hugely important to promote at the moment.
Audi – “Vorsprung durch Technik”
“Vorsprung durch Technik” is a hugely popular slogan used by Audi. In english the terms means “advancement through technology” and is highly recognised as one of the great slogans around the world. Used in all advertising campaigns by Audi around the world, it symbolises high quality combined with innovating vehicles.
Apple – “Think Different”
Probably one of the most recognisable brands in the world. Apple is known for pushing the boundaries of technology. “Think Different” is not as prominent as other slogans but it certainly represents what Apple is all about. Customers are buying into a lifestyle almost perfectly crafted and gives customers the feeling they’re buying into the very latest technology.
Tesco – “Every Little Helps”
Tesco are known as the local supermarket chain boasting low prices across their huge store with a vast amount of product ranges. Their slogan ‘Every little helps’ represents everything a customer wants to hear – low prices and great value. “Every little helps” is at the forefront of most, if not all Tesco’s marketing campaigns. The slogan is highly regarded as its memorable and effective.
John Lewis – “Never Knowingly Undersold”
Department store ‘John Lewis’ represents high quality products and customer service. The tag line “Never Knowingly Undersold” works incredibly well. Although its not used in its marketing campaign as much as others – it tells customers that they can trust the store and get the highest quality service.